About Us

Hey! 👋 I'm Seb—firefighter by day, watch geek by night (and probably during lunch breaks too, if I’m honest). Based up in Manchester, UK, I've been in the world of watches and watch straps since 2008. What started with a childhood Casio obsession spiraled into a full-blown collecting habit—and to be honest, it’s got way out of hand 😄

Monkey Swag is my side hustle turned passion project. I keep it simple: killer straps, classic designs (especially the military-inspired ones), modern materials, and prices that won’t make your wallet cry.

You might’ve known us as MS Nato or MKS—but thanks to some copyright drama over the word “Nato,” things got a bit messy for sellers like us. So, we’ve gone back to Monkey Swag—the name people were googling and calling us anyway. It’s got absolutely nothing to do with monkeys or watches... it just stuck. Same crew, same quality, now with less legal faff.

I’m all about keeping this hobby fun, creative, and accessible. No gatekeeping, no snobbery—just good vibes, cool watch builds, and great straps to match.

Hit me up anytime with questions, ideas, or just to chat watches.

Thanks for stopping by 🙌
Seb
@monkeyswagUK | Monkey Swag

Average Bros

 Just One More Watch (JOMW)